This landmark medical institution in NYC had a new logo, but lacked an implementation program to make the new brand identity work enterprise-wide. Collaborating with leadership, we created an entire visual system that evolved the heritage, unified the mission of multiple departments, and resonated with everyone from physicians to patients. A phased plan introduced the primary elements of change, including a digital brand center, environmental signage, advertising, vehicle livery and collateral – all of which demonstrated the unity and utility of the new look and voice.